Paid media that lowers your cost per lead
We plan, launch and optimize your campaigns on Meta Ads (Facebook, Instagram and WhatsApp), Google Ads and TikTok Ads. A dedicated media buyer works from your real differentiator, tests angles and creatives every week and reports on business metrics: conversations, qualified leads, cost per lead and sales.
What does a paid media partner do?
A paid media partner manages your company's ad spend on platforms like Meta, Google and TikTok: it defines audiences, structures campaigns, produces copy and creatives, sets up tracking and optimizes the budget to get results at the lowest possible cost. The specialist who runs this work day to day is often called a media buyer or, in Latin America, a digital trafficker.
At NODUS ECOSYSTEM paid media never runs in isolation: it connects with your content, your website or conversion landing page and the automation that answers every lead on WhatsApp. That way an ad doesn't end in a click, it ends in a conversation your team can close.
What the service includes
Campaign strategy and structure
Goals, audiences, budget per funnel stage and account structure on Meta Ads, Google Ads and TikTok Ads.
Copy and creatives that convert
Ads built on your differentiator and real testimonials, with fresh assets every month to avoid creative fatigue.
Continuous A/B testing
We test pain and outcome angles, formats and audiences to find the combinations with the best cost per result.
WhatsApp and lead form campaigns
Messaging and lead generation campaigns connected to your CRM so no lead goes unanswered.
Reliable tracking
Meta Pixel, Conversions API and Google tags set up to measure real conversions, not just clicks.
Monthly business report
Spend, conversations, cost per lead and budget recommendations in a clear report every month.
How we work
Account audit
We review your current campaigns, pixel, audiences and results history to find budget leaks.
Campaign plan
We define goals, audiences, budget and the first creative angles we will test.
Launch and testing
We launch the campaigns and test variants during the first weeks to find the winners.
Optimization and scaling
We shift budget toward what works and scale once your cost per lead stabilizes.
Who is this service for?
We work with companies across Latin America, the United States and Canada that already sell through WhatsApp, lead forms or an online store and want predictable returns from their ad spend.
- Retail and service businesses that sell through WhatsApp
- B2B companies that need qualified leads
- Ecommerce brands that want a better ROAS
- Sales teams that need a steady flow of prospects
Related services
Frequently asked questions
What is a media buyer or digital trafficker?
It is the specialist who sets up, launches and optimizes a brand's paid campaigns on platforms like Meta Ads, Google Ads or TikTok Ads. They choose audiences, budgets and creatives and analyze the data to lower the cost per result. At NODUS every client gets a dedicated paid media specialist.
Is the ad budget included in the plan?
No. The monthly plan covers strategy, ad creation and optimization. Ad spend is paid directly to Meta, Google or TikTok from your company's ad account, which always stays in your name.
Which platforms do you run ads on?
Mainly Meta Ads (Facebook, Instagram and click-to-WhatsApp campaigns), Google Ads (Search, Performance Max and YouTube) and TikTok Ads. We choose the mix based on where your customers are and which funnel stage needs results.
How long until paid media shows results?
Campaigns generate data from the first week. Cost per lead usually stabilizes between the first and second month of testing, once we know which angles, audiences and formats work for your business.
Do you have Meta Ads case studies?
Yes. For example, for SV Tejas y Acrílicos Internacional, a retail company in Colombia, messaging campaigns generated 2,314 conversations in five weeks. You can see more cases on our home page.
Do you know what each lead costs you today?
Book a free call: we audit your campaigns and send you a paid media plan within 24 hours.
Book a call