Content strategy that sells on social media
We turn your brand into content with a business goal: we research your audience, build a content funnel and plan a monthly calendar of posts that attract, educate and convert.
What is a social media content strategy?
It's the plan that defines what your brand publishes, for whom, in which format and with what goal. Instead of posting for the sake of it, every piece plays a role in the funnel: attracting new audiences (TOFU), building trust (MOFU) or driving the purchase (BOFU).
At NODUS we measure content strategy with business metrics, not vanity metrics: conversations, leads and sales coming from your social channels. It also connects with paid media to amplify what performs best.
What the service includes
Audience research
Market intelligence and psychographics of your ideal customer to learn what they care about and how they talk.
Content funnel
Pillars and formats for every stage: awareness, consideration and conversion.
Monthly calendar
A publishing plan we approve with you before each month starts.
Social SEO
Keywords, captions and text that help Instagram, TikTok and search engines show your content to the people looking for it.
Profile optimization
Bios, highlights and links reviewed every month to turn visits into conversations.
Performance report
Reach, engagement and, above all, the conversations and leads your content generates.
How we work
Research
We analyze your audience, your competitors and your current content.
Strategy
We define pillars, formats, tone and the content funnel.
Production
We create the calendar and the copy for each piece.
Analysis
We measure results and adjust next month's plan.
Who is this service for?
It's for companies in Latin America and North America that post without a strategy, or don't post at all, and want their social media to drive sales.
- Brands that post without seeing business results
- Businesses that need consistent content and have no in-house team
- Companies about to invest in ads that need creatives
- Founders who want to delegate social media without losing their voice
Related services
Frequently asked questions
Do you manage my company's social media?
We design the strategy and the monthly content calendar. The exact scope of management, such as publishing or replying to comments, is defined in your monthly plan.
Which social networks do you work on?
Mainly Instagram, TikTok and Facebook, plus LinkedIn for B2B companies. We choose the networks based on where your ideal customer spends time.
What is the TOFU, MOFU and BOFU funnel?
They are the stages of the buying journey: TOFU (top of funnel) attracts people who don't know you yet, MOFU (middle of funnel) builds trust with education and social proof, and BOFU (bottom of funnel) invites them to buy or reach out. A good content strategy balances all three.
How do you measure whether content works?
Beyond reach and engagement, we measure the conversations, leads and sales that come from your social channels, so we know which content drives business and not just likes.
What is social SEO?
It's optimizing your profiles and posts with keywords, captions and text that help Instagram, TikTok and search engines show your content to people searching for topics related to your business.
Is your social media bringing you customers?
Book a free call and we'll send you a review of your content with an action plan.
Book a call